Brand Protection Negative Effects of Counterfeiting – Brands Must Know! In this article, we'll discuss counterfeiting, its harmful effects, and ways brands can protect themselves…Expert OpinionJuly 22, 2022
Brand Protection Brand Safety on Social Media: How Do You Do It? Digital marketers are increasingly concerned about brand safety in the wake of fake news and…Expert OpinionJuly 21, 2022
Brand Protection What’s the Deal with Brand Safety in Advertising? Brand safety is the process of protecting a brand's image and reputation from the negative…Expert OpinionJuly 15, 2022
Brand Protection How to Build a Robust Approach to Brand Safety? Programmatic native advertising is on the rise It is a technique to incorporate marketing assets…Expert OpinionJune 17, 2022
Brand Protection Brand Safety: The World Before and after Digital Marketing Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms.…Expert OpinionJune 13, 2022
Brand Protection Brand Suitability: How to Set Your Standards? Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is…Expert OpinionJune 7, 2022
Brand Protection How to Ensure Brand Safety on Social Media Platforms? Protecting the brand assets on social media platforms is as important as taking care of…Expert OpinionMay 17, 2022
Brand Protection How Does Brand Safety Adversely Impact Brands and Publishers? Brand safety is a challenge for online marketers in today's programmatic landscape. COVID-19 has affected…Expert OpinionMay 10, 2022
Brand Protection The Myths Around Brand Safety and How to Combat Them In explaining brand safety, people often use the example of how a display campaign can…Expert OpinionApril 11, 2022
Brand Protection Why Has “Brand Safety” Become a Major Concern? Facts that worry brands, marketers, and advertisers. Brand safety safeguards a brand’s reputation and image…Expert OpinionMarch 14, 2022