Brand Protection Brand Infringement: Impact of Copycat Apps Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate…Expert OpinionFebruary 25, 2022
Brand Protection Is Cyber Security Now Synonymous to Brand Safety? Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending out…Expert OpinionDecember 8, 2021
Brand Protection Your Checklist to a Perfect Black Friday Sale Campaign It’s that time of the year again! Leaves turn to gold, nights get longer and…Expert OpinionNovember 11, 2021
Brand Protection Brand Safety : A Paradigm Shift in the Digital Age Using specialised BOTs powered with AI and ML, real time digital policing is helping brands…Expert OpinionOctober 29, 2021
Brand Protection Brand Infringement is the Gateway to Brand Safety Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat…Expert OpinionOctober 26, 2021
Brand Protection Tackling Brand Safety in a Mobile-First Environment Safeguarding a brand's reputation in the smartphone industry There's no denying that millennials and genz…Expert OpinionSeptember 23, 2021
Brand Protection How is ‘Vanilla’ Brand Safety Making Advertisers Inadvertently Anti-national? The simple technique of blacklisting keywords to place ads on relevant and appropriate content is…Expert OpinionSeptember 14, 2021
Brand Protection Changing Role of Marketers With Respect to Brand Safety Addressing the skill gap in the digital ecosystem with the rise in cyber threats. Brand…Amit RelanJuly 14, 2021
Brand Protection Facts That Brands Need to Know About Brand Safety and Affiliate Marketing Fraud Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client chargebacks. The…Expert OpinionJuly 7, 2021
Brand Protection Are You Looking for Your Brand Keywords Manually? Are you searching for your brand name and brand keywords on Google manually? Trying to…Ritu KhannaJuly 7, 2021