Campaign OptimizationAll Blogs Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem Reach and Frequency are the two key metrics on which the success of a brand…Dhiraj GuptaDecember 27, 2023
Campaign Optimization Maximizing ROI: Strategies for Low-Volume Inventory Placements in DV360 In the world of digital marketing, programmatic advertising platforms like DV360 (Display & Video 360)…Kirti PalwarNovember 28, 2023
Campaign Optimization 8 Things to Stop Believing In 2023: A Marketer’s Checklist 2023 is coming with a storm of changes in the digital advertising world. Meanwhile, the…Jagmeet SinghJanuary 25, 2023
Campaign Optimization DCB Fraud: A Distress for All Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of…Expert OpinionJuly 4, 2022
Campaign Optimization Your Search Ads Are Under Attack. Know Why? Akash is excited to plan his trip to Bali and starts searching for the best…Expert OpinionJune 30, 2022
Campaign Optimization How Is The Digital Advertising World Going to Look After the Collapse of Third-Party Cookies? The marketers have been feeding on third-party cookies data to reach a wide array of…Expert OpinionJune 22, 2022
Campaign Optimization Indian Consumers Are Losing Money Due to Financial Fraud. Is There a Solution? The pandemic has brought a revolution in the adoption of digital payments among consumers. In…Expert OpinionMay 3, 2022
Campaign Optimization Real Humans or Bot Humans – Is Your Digital Ad Campaign Seen by the Right Audience? The ad impressions are spiking high. The advertisers are feeling ecstatic. The publishers are making…Expert OpinionApril 4, 2022
Campaign Optimization Click Integrity: A Solution to Combat Click Fraud in Acquisition Campaigns A 'Click' is all that matters to begin a user's journey on an app or…Jyoti KalraMarch 30, 2022
Campaign Optimization Is Having OTP Validation Sufficient to Protect Your Brand Campaigns from Ad Fraud? Brands run lead-generation campaigns to get people interested in their products/services. They often incorporate form…Durgesh RathoreMarch 10, 2022