Brand ProtectionDigital Advertising Best Practices Role of Brand Safety in Digital Advertising Brand marketing has evolved with time. In the past, it was more of contextual targeting…Expert OpinionApril 22, 2024
Digital Advertising Best Practices Programmatic Advertising Trends Shaping the Digital Industry Like always, new technological developments continue revolutionizing the way we conduct business online. However, at…Expert OpinionAugust 9, 2023
Digital Advertising Best Practices Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant Amidst The Cricket Fever? The Cricket Fever is Unstoppable! From IPL to the World Cup, the audience goes…Labhit AgarwalApril 4, 2023
Digital Advertising Best Practices Surviving the Cookie Apocalypse: Tips To Prepare An Effective Advertising Strategy! In 2020, Google the phasing out third-party cookies starting with Chrome browsers – a piece…Mridul MishraMarch 20, 2023
Digital Advertising Best PracticesAll Blogs Data Clean Rooms: The Key to Ethical and Efficient Advertising Third-party cookies have been the key for marketers to track individuals online and understand their…Jagmeet SinghFebruary 16, 2023
Digital Advertising Best Practices Are Your Digital Ad Campaigns Safe from Sophisticated Bots? The digital world is evolving rapidly, and marketers are moving from traditional platforms to digital…Expert OpinionOctober 6, 2022
Digital Advertising Best Practices Copyright Infringements in the Digital World: Beware! It is easier than ever to start a business or brand using the Internet. On…Expert OpinionJuly 20, 2022
Digital Advertising Best Practices Why Marketing Without Security Is A Serious Threat? Ad Fraud is not a term anymore that needs an introduction for marketers. There is…Expert OpinionJuly 19, 2022
Digital Advertising Best Practices Referral & Coupon Fraud: How it impacts the Advertiser’s ROI? Imagine that you have set up a well-planned referral campaign to gain new customers for…Jyoti KalraJune 20, 2022
Digital Advertising Best PracticesAll Blogs Fake Reviews Are Destroying the Trust in the Digital Retail Ecosystem In 2019, 50% of consumers agreed that they always relied on reviews and ratings before…Amit RelanJune 11, 2022