Traffic Validation Combatting Programmatic Ad Fraud: Traffic Validation with Integrated Brand Safety Programmatic advertising offers unparalleled efficiency and reach. However, programmatic ad fraud is a growing problem…Expert OpinionJune 6, 2024
Traffic Validation Beyond the Click: The Impact of Click Farms on Advertising Profit. That’s the main goal of every business. Amongst all advertising solutions, pay-per-click advertising is…Expert OpinionMay 7, 2024
Traffic Validation Click Fraud: Protect Your Ad Campaign As the digital advertising landscape continues to thrive, more instances of fraud are also being…Expert OpinionApril 29, 2024
Traffic Validation Transform Your Sales Pipeline with Effective Lead Optimization Imagine your sales pipeline, like a bustling highway filled with potential customers moving at high…Expert OpinionApril 15, 2024
Traffic Validation Click Integrity Monitoring- A Shield Against Click Fraud Every click and impression counts! The dynamic landscape of digital advertising requires advertisers to maintain…Expert OpinionMarch 18, 2024
Traffic Validation The Rising Threat of Synthetic Identity Fraud – What Every Business Needs to Know The entire world is connected online, around 64 per cent to be exact. With this,…Expert OpinionMarch 7, 2024
Traffic Validation Unlock the Power of Data Transparency in 2024 Digital advertising, being a relatively new channel, is still evolving. As digital ads become more…Expert OpinionMarch 1, 2024
Traffic Validation Roadmap to Drive Efficiency in VAS Ecosystem Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation and lack of…Expert OpinionFebruary 5, 2024
Traffic Validation Safeguard Your ads in the Digital Landscape: Protect Impression Integrity Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated…Expert OpinionJanuary 30, 2024
Traffic Validation Unmasking the Phantom Impressions: Know why your impressions are high, yet ROI is low The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best…Mridul MishraNovember 9, 2023