Digital Advertising Best PracticesAll Blogs Fake Reviews Are Destroying the Trust in the Digital Retail Ecosystem In 2019, 50% of consumers agreed that they always relied on reviews and ratings before…Amit RelanJune 11, 2022
Brand Protection Changing Role of Marketers With Respect to Brand Safety Addressing the skill gap in the digital ecosystem with the rise in cyber threats. Brand…Amit RelanJuly 14, 2021
Brand Protection Why Brand Safety is an Immediate Concern in India? Brands have to repeatedly reach out to the same set of users, and they need…Amit RelanJune 28, 2021
Traffic Validation An Era of SMS Fraud In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which people…Amit RelanMay 31, 2021
Brand Protection Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders "Congratulations! We're calling from WhatsApp and your number has won a lottery of 25 lakh!"…Amit RelanApril 22, 2021
Brand Protection Brand Safety and Celebrity Endorsements A close eye on Brand Safety can help brands as well as celebrities to leverage…Amit RelanApril 6, 2021
Brand Protection Brand Safety is a Big Opportunity for Atma Nirbhar Bharat, and at mFilterIt, We Are Pursuing It. To solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for…Amit RelanOctober 23, 2020