Campaign OptimizationAll Blogs Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem Reach and Frequency are the two key metrics on which the success of a brand…Dhiraj GuptaDecember 27, 2023
Brand Protection Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape All over the world, the rising concern about data security and user privacy has led…Dhiraj GuptaMarch 1, 2023
Traffic Validation Top 5 Warning Signs of Ad-Fraud You Cannot Ignore! Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a…Dhiraj GuptaMay 25, 2021
Brand Protection Brand Infringement Increases the Risk of Account Takeover Fraud Fraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for…Dhiraj GuptaMay 18, 2021
Traffic Validation Is Smartphone Industry in India Ready for ATT Implications by Apple? In India, we only have approximately 3% of iOS users. However, it is expected that…Dhiraj GuptaMay 13, 2021
Traffic Validation Ad Integrity is No Longer an Issue Native to Digital-First Industries Only mFilterIt started its journey with a leading online travel portal as its customer. Today, it…Dhiraj GuptaApril 28, 2021
Traffic Validation Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within…Dhiraj GuptaApril 16, 2021
Traffic Validation Using Artificial Intelligence to Detect Real Humans AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad…Dhiraj GuptaApril 8, 2021
Brand Protection Are Your Partners Bidding on Your Brand Keywords on Search Engines? Finding your partners/dealers/affiliates etc., in position 1 for your brand terms can be very frustrating.…Dhiraj GuptaMay 20, 2020
Brand Protection Importance of Brand Safety in Performance Marketing Your brand is what other people say about you when you're not in the room"-…Dhiraj GuptaMay 11, 2020