Digital Commerce Insights Share-of-Shelf: What Should Matter? Easing consumers' shopping experience begins by making efforts to get discovered even when there is…Expert OpinionMarch 29, 2022
Traffic Validation Click Injection: Why Should Brands/Advertisers Worry About It? During the first install session, fraudsters hijack 'install broadcasts' using bots/malware, and inject clicks for…Expert OpinionMarch 25, 2022
Traffic Validation How Does Click Injection Affect a Brand’s Users? “You have been locked out of your account/You have zero balance” is a message no…Expert OpinionMarch 15, 2022
Brand Protection Why Has “Brand Safety” Become a Major Concern? Facts that worry brands, marketers, and advertisers. Brand safety safeguards a brand’s reputation and image…Expert OpinionMarch 14, 2022
Digital Advertising Best Practices The Deep Dark World of Digital Ad Frauds Digital ad fraud is a thing that didn’t drop just today. It has been surviving…Expert OpinionMarch 14, 2022
Traffic Validation How Bad is Organic Stealing for Your Brand? Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its…Expert OpinionMarch 11, 2022
Digital Commerce Insights Why is Price Monitoring Important for eCom Brands? Price is one of the most crucial factors contributing to the final buying decision on…Expert OpinionMarch 6, 2022
Brand Protection Brand Infringement: Impact of Copycat Apps Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate…Expert OpinionFebruary 25, 2022
Digital Commerce Insights What is Sentiment Analysis? Sentiment analysis answers one vital question – “What is the consumer saying? A study suggests…Expert OpinionFebruary 16, 2022
Digital Commerce Insights Pricing Intelligence in eCommerce 70% of shoppers admit that the price of the product influences their buying decisions across…Expert OpinionJanuary 29, 2022