Traffic Validation The Rise of Fraud in Retargeting Campaigns Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests that engagement rates…Expert OpinionJanuary 20, 2022
Traffic Validation Ad Fraud in Performance Vs. Brand Campaigns Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has…Expert OpinionJanuary 20, 2022
Traffic Validation Ad Fraud Attacks on Gaming Apps Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021…Expert OpinionJanuary 14, 2022
Traffic Validation What to Look for in Your Affiliate Campaign? Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs. Affiliates use websites,…Expert OpinionJanuary 13, 2022
Traffic Validation Impact of Fraud in Programmatic Advertising Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that programmatic ad spending would…Expert OpinionJanuary 11, 2022
Digital Commerce Insights Why Should Brands Analyze the Share-of-Voice of Sponsored Listings on Search Engines? Paid searches on Google, Bing, Microsoft, etc., often reveal news articles, brand websites, eCommerce platforms,…Expert OpinionJanuary 8, 2022
Traffic Validation Good Bots vs Bad Bots: How They Impact Your Ad Campaigns Hey Siri! What’s the weather like today? And there comes a voice updating you about…Expert OpinionJanuary 6, 2022
Traffic Validation Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences? Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,…Expert OpinionJanuary 4, 2022
Digital Advertising Best Practices How mFilterIt is a CISO’s Secret Santa? Not only ad-fraud mFilterIt also serves as the first line of defense for cybersecurity. There…Expert OpinionDecember 28, 2021
Brand Protection Is Cyber Security Now Synonymous to Brand Safety? Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending out…Expert OpinionDecember 8, 2021