Traffic Validation Why is Ad-Fraud in Retargeting Campaigns Rising as We Move Towards the New Normal? Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges. …Expert OpinionAugust 24, 2020
Traffic Validation Ad Fraud to Grow in All Dimensions – Research A research study powered by mFilterIt shows that the average ad-fraud rate is likely to…Expert OpinionAugust 21, 2020
Traffic Validation Click Fraud Decoded If you are a digital advertiser, you have been stung by click fraud many times.…Expert OpinionJune 8, 2020
Traffic Validation How Conversion Rate Links with Ad Fraud? What is the Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands…Expert OpinionJune 1, 2020
Traffic Validation Why Shouldn’t You Be Doing Video Marketing Without Ad Fraud Bot Management? In the post-Covid-19 scenario, video marketing will take center stage in content-driven campaigns and needs…Expert OpinionMay 27, 2020
Traffic Validation Protect Your Ad Campaigns from Invalid Traffic As a publisher, you need to make sure that your content is up-to-date, accurate, and…Expert OpinionMay 25, 2020
Digital Commerce Insights PepsiCo’s D2c is a Big Sign of Digital Commerce Becoming Mainstream for Brands PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of…Expert OpinionMay 20, 2020
Traffic Validation How to Tackle Click Injection? In the click injection, Click is injected where a malicious publisher(apps) on the phone notices…Expert OpinionApril 7, 2020
Traffic Validation Identifying Click Spam Deterministically Within the gamut of techniques resorted by fraudsters to ad fraud, Click Spam is the…Expert OpinionMarch 26, 2020
Traffic Validation Decoding mFilterIt Many times, team mFilterIt is asked one basic but important question. What does the name…Expert OpinionMarch 2, 2020