Traffic Validation Click Fraud: Protect Your Ad Campaign As the digital advertising landscape continues to thrive, more instances of fraud are also being…Expert OpinionApril 29, 2024
Brand ProtectionDigital Advertising Best Practices Role of Brand Safety in Digital Advertising Brand marketing has evolved with time. In the past, it was more of contextual targeting…Expert OpinionApril 22, 2024
Traffic Validation Transform Your Sales Pipeline with Effective Lead Optimization Imagine your sales pipeline, like a bustling highway filled with potential customers moving at high…Expert OpinionApril 15, 2024
Brand Protection Brand Risk: Safeguard Your Brand in the Digital Ecosystem Building a brand is a challenging undertaking. Besides offering something unique, one has to put…Expert OpinionMarch 28, 2024
Traffic Validation Click Integrity Monitoring- A Shield Against Click Fraud Every click and impression counts! The dynamic landscape of digital advertising requires advertisers to maintain…Expert OpinionMarch 18, 2024
Traffic Validation The Rising Threat of Synthetic Identity Fraud – What Every Business Needs to Know The entire world is connected online, around 64 per cent to be exact. With this,…Expert OpinionMarch 7, 2024
Traffic Validation Unlock the Power of Data Transparency in 2024 Digital advertising, being a relatively new channel, is still evolving. As digital ads become more…Expert OpinionMarch 1, 2024
Brand Protection The Real Impact of Brand Infringement Every brand in the digital ecosystem is in the rat race to expand its presence,…Expert OpinionFebruary 22, 2024
Digital Commerce Insights Build Strategies for E-commerce Marketplaces Horses for courses – What sells more on Blinkit, might not get the same response…Expert OpinionFebruary 21, 2024
Traffic Validation Roadmap to Drive Efficiency in VAS Ecosystem Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation and lack of…Expert OpinionFebruary 5, 2024