Traffic Validation A Mirage in The Desert of Digital Advertising: Will You Find Your Way? Imagine strolling through a desert, thirsty for genuine leads and conversions. Suddenly, an oasis appears—a…Expert OpinionJuly 25, 2023
Traffic Validation Decode the Fraud Series: Cracking Down on Click Spamming While online fraud perhaps started with email spamming, it has come a long way. Today,…Expert OpinionJuly 10, 2023
Traffic Validation The Rise of Direct Carrier Billing Across the Global Payment Ecosystem The global digital landscape is evolving swiftly with high rates of mobile penetration across the…Expert OpinionJuly 6, 2023
Brand Protection From Vulnerability to Vigilance: Navigating Brand Safety in 2023 Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands.…Expert OpinionJune 26, 2023
Traffic Validation Fraud Exposed Series: Unmasking Device Spoofing and Its Impact on Advertisers! Your ad campaign data is probably skewed. The platforms you think are driving results may…Expert OpinionMay 30, 2023
Traffic Validation Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win That’s the estimated amount of money advertisers are expected to lose this year because of…Expert OpinionMay 8, 2023
Brand Protection The Power of Perception: Navigating Brand Safety in the Era of Fake News Fake news is no less than a plague in the online ecosystem. The list of…Expert OpinionMay 5, 2023
Brand Protection Stay Safe Online: How to Protect Your Website from Domain Infringement Business websites first came into prominence in the 1990s, and the internet houses billions of…Expert OpinionMarch 13, 2023
Digital Commerce Insights Delivery TAT – Should You Be Careful About It? The agile eCommerce businesses in India have always been on the ascending side. The bars…Expert OpinionDecember 20, 2022
Traffic Validation What is the Impact of Fraud in Retargeting Campaigns? Retargeting is a form of behavioral targeting as it targets people who have already visited…Expert OpinionDecember 1, 2022