Traffic Validation You Asked, We Answered: Most Searched Questions About Ad Fraud Whether you’re an advertiser, publisher, or user, it is natural to have questions about the…Expert OpinionJuly 12, 2022
Traffic Validation You’re Losing Genuine Users. Know Why? Imagine you’re running an ad campaign to generate leads for your clothing brand. You have…Expert OpinionJuly 7, 2022
Campaign Optimization DCB Fraud: A Distress for All Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of…Expert OpinionJuly 4, 2022
Digital Commerce Insights What Aspects Does Sentiment Analysis of eCommerce Platforms Reveal? Customers on eCommerce platforms often check out reviews and ratings of products before making the…Expert OpinionJuly 1, 2022
Campaign Optimization Your Search Ads Are Under Attack. Know Why? Akash is excited to plan his trip to Bali and starts searching for the best…Expert OpinionJune 30, 2022
Digital Commerce Insights 4 Signs to Update Your Product Page on eCommerce Platforms Now! The product page of most eCommerce platforms provides relevant, helpful, and user-friendly information that enables…Expert OpinionJune 27, 2022
Campaign Optimization How Is The Digital Advertising World Going to Look After the Collapse of Third-Party Cookies? The marketers have been feeding on third-party cookies data to reach a wide array of…Expert OpinionJune 22, 2022
All Blogs Why is DCB Fraud Problematic for Telcos? Carrier billing was considered to be one of the safest transaction mechanisms, but unfortunately that’s…Expert OpinionJune 21, 2022
Brand Protection How to Build a Robust Approach to Brand Safety? Programmatic native advertising is on the rise It is a technique to incorporate marketing assets…Expert OpinionJune 17, 2022
Digital Commerce Insights How Can Brands Optimize Digital Shelf on eCommerce Platforms? The Share-of-Digital-Shelf on e-commerce platforms measures the recurrence of a brand's product listings versus the…Expert OpinionJune 16, 2022