Brand Protection How to Ensure Brand Safety on Social Media Platforms? Protecting the brand assets on social media platforms is as important as taking care of…Expert OpinionMay 17, 2022
Digital Commerce Insights Why Do MAP Violations Threaten eCom Brands? Product listings on eCommerce marketplaces don't often have prices varying from the original cost. According…Expert OpinionMay 16, 2022
Digital Commerce Insights How to Effectively Monitor Search Engine Share of Voice for Organic Keywords? Information is widely available on the World Wide Web; however, finding relatable info has become…Expert OpinionMay 14, 2022
Traffic Validation 5 Clear Signs to Detect Bot Traffic in Your Digital Ad Campaigns Advertisers spend millions of dollars every year on digital ads to ensure that they reach…Expert OpinionMay 13, 2022
Digital Commerce Insights How Can eCom Brands Drive Sales Through Competitive Analytics? Knowing a consumer's journey on ecommerce platforms like Amazon, Big Basket, Flipkart, etc., is essential…Expert OpinionMay 11, 2022
Brand Protection How Does Brand Safety Adversely Impact Brands and Publishers? Brand safety is a challenge for online marketers in today's programmatic landscape. COVID-19 has affected…Expert OpinionMay 10, 2022
Digital Commerce Insights Is Your Product Title Compelling Enough? A product title is the second-most visible aspect after viewing the item's image on any…Expert OpinionMay 9, 2022
Digital Commerce Insights Negative Reviews: How Should eCom Brands Respond? Any brand's reputation relies on the feedback of its consumers, and most eCom brands have…Expert OpinionMay 6, 2022
Digital Commerce Insights Most Successful Strategies to Drive Online Sales on eCom Platforms Why would a consumer buy your product over the competitors, especially with an 'n’-number of…Expert OpinionMay 4, 2022
Campaign Optimization Indian Consumers Are Losing Money Due to Financial Fraud. Is There a Solution? The pandemic has brought a revolution in the adoption of digital payments among consumers. In…Expert OpinionMay 3, 2022