Traffic Validation Click Injection: Why Should Brands/Advertisers Worry About It? During the first install session, fraudsters hijack 'install broadcasts' using bots/malware, and inject clicks for…Expert OpinionMarch 25, 2022
Traffic Validation How Does Click Injection Affect a Brand’s Users? “You have been locked out of your account/You have zero balance” is a message no…Expert OpinionMarch 15, 2022
Traffic Validation How Bad is Organic Stealing for Your Brand? Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its…Expert OpinionMarch 11, 2022
Traffic Validation Are You Using Your Digital Marketing Budgets for Paying Your Offline Orders? Yes, this is one of the digital ad frauds that the affiliate networks are doing,…Ritu KhannaMarch 4, 2022
Traffic Validation The Rise of Fraud in Retargeting Campaigns Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests that engagement rates…Expert OpinionJanuary 20, 2022
Traffic Validation Ad Fraud in Performance Vs. Brand Campaigns Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has…Expert OpinionJanuary 20, 2022
Traffic Validation Ad Fraud Attacks on Gaming Apps Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021…Expert OpinionJanuary 14, 2022
Traffic Validation What to Look for in Your Affiliate Campaign? Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs. Affiliates use websites,…Expert OpinionJanuary 13, 2022
Traffic Validation Reseller Fraud Is Costing You More Than Just Your Ad Budget – Know Why? The pandemic brought a massive shift in the behavior of a shopper. When the entire…Ritu KhannaJanuary 12, 2022
Traffic Validation Impact of Fraud in Programmatic Advertising Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that programmatic ad spending would…Expert OpinionJanuary 11, 2022