Traffic Validation Is Smartphone Industry in India Ready for ATT Implications by Apple? In India, we only have approximately 3% of iOS users. However, it is expected that…Dhiraj GuptaMay 13, 2021
Traffic Validation Explainer: Identity Theft and How Does it Target the Banking Sector? With a rise in internet penetration and the adoption of digital means, sophisticated forms of…Expert OpinionMay 7, 2021
Traffic Validation Ad Integrity is No Longer an Issue Native to Digital-First Industries Only mFilterIt started its journey with a leading online travel portal as its customer. Today, it…Dhiraj GuptaApril 28, 2021
Traffic Validation Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within…Dhiraj GuptaApril 16, 2021
Traffic Validation Using Artificial Intelligence to Detect Real Humans AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad…Dhiraj GuptaApril 8, 2021
Traffic Validation Click Spamming in UAE: Over 50 Million Clicks in a Country of 10 Million The case of organic traffic theft of a leading BFSI client in UAE A major…Expert OpinionMarch 30, 2021
Traffic Validation Neutrality is Key to Third-Party Audits and Validation mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and…Expert OpinionFebruary 25, 2021
Traffic Validation To Help Digital Ecosystem Resume with Trust, mFilterIt Announces 2 Months Diwali Care Program The program aims at helping advertisers resume their digital marketing activities with trust, confidence, and…Expert OpinionOctober 23, 2020
Traffic Validation Why is Ad-Fraud in Retargeting Campaigns Rising as We Move Towards the New Normal? Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges. …Expert OpinionAugust 24, 2020
Traffic Validation Ad Fraud to Grow in All Dimensions – Research A research study powered by mFilterIt shows that the average ad-fraud rate is likely to…Expert OpinionAugust 21, 2020