Digital Commerce Insights Customer Sentiments: A Boon for Sellers and Resellers Aware of your customers’ feelings? Try These Ways To Streamline Your Sentiment Analysis For Sellers…somya goelJuly 18, 2022
Brand Protection What’s the Deal with Brand Safety in Advertising? Brand safety is the process of protecting a brand's image and reputation from the negative…Expert OpinionJuly 15, 2022
Digital Commerce Insights Listen to Your Customers: They Know the Best. How analyzing reviews helped an FMCG brand to optimize their packaging? In India, we have…Noopur MathurJuly 13, 2022
Traffic Validation You Asked, We Answered: Most Searched Questions About Ad Fraud Whether you’re an advertiser, publisher, or user, it is natural to have questions about the…Expert OpinionJuly 12, 2022
Traffic Validation You’re Losing Genuine Users. Know Why? Imagine you’re running an ad campaign to generate leads for your clothing brand. You have…Expert OpinionJuly 7, 2022
Digital Commerce Insights Why Should Brands Measure the SOS of Their Sponsored Listings? Share-of-Shelf of your sponsored listings on eCommerce platforms like Amazon, Bigbasket, Flipkart, etc., measures the…Anukriti JainJuly 6, 2022
Campaign Optimization DCB Fraud: A Distress for All Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of…Expert OpinionJuly 4, 2022
Digital Commerce Insights What Aspects Does Sentiment Analysis of eCommerce Platforms Reveal? Customers on eCommerce platforms often check out reviews and ratings of products before making the…Expert OpinionJuly 1, 2022
Campaign Optimization Your Search Ads Are Under Attack. Know Why? Akash is excited to plan his trip to Bali and starts searching for the best…Expert OpinionJune 30, 2022
Digital Commerce Insights Beginners Guide to Share of Voice on Search Engines Share-of-Voice is a marketing metric that defines your brand's visibility versus the competition. On search…Anukriti JainJune 29, 2022