Brand Protection Brand Suitability: How to Set Your Standards? Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is…Expert OpinionJune 7, 2022
Traffic Validation Domain Spoofing Not Just Impact Advertisers, But Also Publishers. Know-How? Imagine someone impersonating you and stealing all your money? In the digital advertising ecosystem, fraudsters…Expert OpinionJune 6, 2022
Traffic Validation Bots Are Evolving with Time. Is Your Brand Ready to Combat? According to Statista, in 2021 the number of mobile users has increased to 7.1 billion…Jagmeet SinghJune 2, 2022
Digital Commerce Insights How Can Analytics Detect Counterfeits on E-Commerce Platforms? Counterfeit is a serious issue for brands for many reasons; however, 'bad reputation' ranks at…Expert OpinionMay 25, 2022
Digital Commerce Insights How is Analytics Solving D2C Issues? The needs of consumers dynamically change time and again. D2C (Direct-to-Consumer) e-commerce has become a…Expert OpinionMay 23, 2022
Traffic Validation Are Your Geotargeted Ads Reaching the Right Audience? Whether you have an online business or an offline store, if you don't get the…Expert OpinionMay 20, 2022
Digital Commerce Insights How Can eCom Competitive Intelligence Help You to Create Great Product Descriptions? eCommerce platforms like Amazon, Big Basket, BlinkIt, etc., open doors to new brands, competitive pricing,…Expert OpinionMay 20, 2022
Traffic Validation Good Publishers Are Heavily Losing Money. Know Why? Ad fraud has been a parasite in the digital ecosystem which has been feeding on…Expert OpinionMay 18, 2022
Digital Commerce Insights 3 Major Quick Commerce Problems Resolved Through mScanIt E-commerce paced up the sale of products largely due to convenience, and quick commerce is…Expert OpinionMay 18, 2022
Traffic Validation Do You Think Ad Fraud Detection on Mobile Attribution Platforms is Enough? Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns.…Ritu KhannaMay 17, 2022