Digital Commerce Insights What Consumers Expect from eCom Brands During the April Fools Month? Customer engagement is at the top of the list for all brands. April is the…Expert OpinionMarch 31, 2022
Campaign Optimization Click Integrity: A Solution to Combat Click Fraud in Acquisition Campaigns A 'Click' is all that matters to begin a user's journey on an app or…Jyoti KalraMarch 30, 2022
Traffic Validation Busting the OEM Myths During the first quarter of 2021, OEM app stores acquired nearly 42% of the global…Jagmeet SinghMarch 29, 2022
Digital Commerce Insights Share-of-Shelf: What Should Matter? Easing consumers' shopping experience begins by making efforts to get discovered even when there is…Expert OpinionMarch 29, 2022
Traffic Validation Click Injection: Why Should Brands/Advertisers Worry About It? During the first install session, fraudsters hijack 'install broadcasts' using bots/malware, and inject clicks for…Expert OpinionMarch 25, 2022
Traffic Validation How Does Click Injection Affect a Brand’s Users? “You have been locked out of your account/You have zero balance” is a message no…Expert OpinionMarch 15, 2022
Brand Protection Why Has “Brand Safety” Become a Major Concern? Facts that worry brands, marketers, and advertisers. Brand safety safeguards a brand’s reputation and image…Expert OpinionMarch 14, 2022
Digital Advertising Best Practices The Deep Dark World of Digital Ad Frauds Digital ad fraud is a thing that didn’t drop just today. It has been surviving…Expert OpinionMarch 14, 2022
Traffic Validation How Bad is Organic Stealing for Your Brand? Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its…Expert OpinionMarch 11, 2022
Campaign Optimization Is Having OTP Validation Sufficient to Protect Your Brand Campaigns from Ad Fraud? Brands run lead-generation campaigns to get people interested in their products/services. They often incorporate form…Durgesh RathoreMarch 10, 2022