Digital Commerce Insights Top Keywords: It all begins with Identifying them, Correctly! Generally, consumers find new products on eCommerce platforms like Amazon, Flipkart, Shopee, etc., by navigating…Noopur MathurMarch 8, 2022
Digital Commerce Insights Why is Price Monitoring Important for eCom Brands? Price is one of the most crucial factors contributing to the final buying decision on…Expert OpinionMarch 6, 2022
Traffic Validation Are You Using Your Digital Marketing Budgets for Paying Your Offline Orders? Yes, this is one of the digital ad frauds that the affiliate networks are doing,…Ritu KhannaMarch 4, 2022
Brand Protection Brand Infringement: Impact of Copycat Apps Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate…Expert OpinionFebruary 25, 2022
Digital Commerce Insights What is Sentiment Analysis? Sentiment analysis answers one vital question – “What is the consumer saying? A study suggests…Expert OpinionFebruary 16, 2022
Digital Commerce Insights Pricing Intelligence in eCommerce 70% of shoppers admit that the price of the product influences their buying decisions across…Expert OpinionJanuary 29, 2022
Traffic Validation The Rise of Fraud in Retargeting Campaigns Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests that engagement rates…Expert OpinionJanuary 20, 2022
Traffic Validation Ad Fraud in Performance Vs. Brand Campaigns Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has…Expert OpinionJanuary 20, 2022
Traffic Validation Ad Fraud Attacks on Gaming Apps Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021…Expert OpinionJanuary 14, 2022
Traffic Validation What to Look for in Your Affiliate Campaign? Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs. Affiliates use websites,…Expert OpinionJanuary 13, 2022