Traffic Validation Reseller Fraud Is Costing You More Than Just Your Ad Budget – Know Why? The pandemic brought a massive shift in the behavior of a shopper. When the entire…Ritu KhannaJanuary 12, 2022
Traffic Validation Impact of Fraud in Programmatic Advertising Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that programmatic ad spending would…Expert OpinionJanuary 11, 2022
Digital Commerce Insights Why Should Brands Analyze the Share-of-Voice of Sponsored Listings on Search Engines? Paid searches on Google, Bing, Microsoft, etc., often reveal news articles, brand websites, eCommerce platforms,…Expert OpinionJanuary 8, 2022
Traffic Validation Good Bots vs Bad Bots: How They Impact Your Ad Campaigns Hey Siri! What’s the weather like today? And there comes a voice updating you about…Expert OpinionJanuary 6, 2022
Digital Commerce Insights Why Should Brands Pay Attention to Perfect Page Analysis or Content Benchmarking? A Perfect Page Analysis is a complete overview of the brand's product listing across ecommerce…Praveen DhamaJanuary 6, 2022
Traffic Validation Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences? Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,…Expert OpinionJanuary 4, 2022
Digital Advertising Best Practices How mFilterIt is a CISO’s Secret Santa? Not only ad-fraud mFilterIt also serves as the first line of defense for cybersecurity. There…Expert OpinionDecember 28, 2021
Brand Protection Is Cyber Security Now Synonymous to Brand Safety? Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending out…Expert OpinionDecember 8, 2021
Campaign Optimization How Does Your Ad Campaign Work? The traditional methods of measuring the success of an ad campaign might not work for…Expert OpinionDecember 1, 2021
Traffic Validation Rising Menace of Ad Fraud in the MENA Region In the Middle East and North Africa (MENA) region digital advertising has recently witnessed widespread…Expert OpinionNovember 25, 2021