Brand Protection Why Brand Safety is an Immediate Concern in India? Brands have to repeatedly reach out to the same set of users, and they need…Amit RelanJune 28, 2021
Brand Protection Data Safety: The Future of Brand Safety We are living in a digitized era where trust and transparency have recently become the…Expert OpinionJune 21, 2021
All Blogs ATO Risk in Gaming Industry is Rampant and Brazen Children are put at risk of Account Takeovers losing their hard-earned game status as well…Expert OpinionJune 8, 2021
Traffic Validation An Era of SMS Fraud In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which people…Amit RelanMay 31, 2021
Traffic Validation Top 5 Warning Signs of Ad-Fraud You Cannot Ignore! Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a…Dhiraj GuptaMay 25, 2021
Brand Protection Brand Infringement Increases the Risk of Account Takeover Fraud Fraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for…Dhiraj GuptaMay 18, 2021
Traffic Validation Is Smartphone Industry in India Ready for ATT Implications by Apple? In India, we only have approximately 3% of iOS users. However, it is expected that…Dhiraj GuptaMay 13, 2021
Traffic Validation Explainer: Identity Theft and How Does it Target the Banking Sector? With a rise in internet penetration and the adoption of digital means, sophisticated forms of…Expert OpinionMay 7, 2021
Traffic Validation Ad Integrity is No Longer an Issue Native to Digital-First Industries Only mFilterIt started its journey with a leading online travel portal as its customer. Today, it…Dhiraj GuptaApril 28, 2021
Brand Protection Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders "Congratulations! We're calling from WhatsApp and your number has won a lottery of 25 lakh!"…Amit RelanApril 22, 2021