Traffic Validation How to Tackle Click Injection? In the click injection, Click is injected where a malicious publisher(apps) on the phone notices…Expert OpinionApril 7, 2020
Traffic Validation Identifying Click Spam Deterministically Within the gamut of techniques resorted by fraudsters to ad fraud, Click Spam is the…Expert OpinionMarch 26, 2020
Traffic Validation Decoding mFilterIt Many times, team mFilterIt is asked one basic but important question. What does the name…Expert OpinionMarch 2, 2020
Traffic ValidationBrand Protection Brands Vs BOTs: Importance of Decoding BOT Fraud Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The…Expert OpinionFebruary 24, 2020
Traffic Validation How Could Ad Fraud Land You Up Dating BOTs? Unaware of the complexities in tech, users end up interfacing with machines. Ad fraud is…Expert OpinionJanuary 28, 2020
Traffic Validation App Ad Fraud Continues to Be On the Rise in India India witnessed mobile ad fraud of over Rs 573 crore during Q3 2019 over fake…Expert OpinionDecember 23, 2019
Traffic Validation Using KPI Targets Against App Advertising Fraud Let's start this topic with a question from a different universe! Imagine owning a bank…Expert OpinionDecember 10, 2019
Brand Protection How Video Advertising Will Erode Brand Safety? Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on…Expert OpinionDecember 9, 2019
Traffic Validation Lead Predictor & Call Center Optimiser by mFilterIt mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers…Expert OpinionDecember 9, 2019
Traffic Validation 3 Major Threats From App Piracy That Brands Cannot Ignore Do you know? 85% of apps can be decompiled and modified to be injected with…Expert OpinionDecember 9, 2019