Brand Protection The Power of Perception: Navigating Brand Safety in the Era of Fake News Fake news is no less than a plague in the online ecosystem. The list of…Expert OpinionMay 5, 2023
Digital Commerce Insights Augmented Reality in eCommerce: The Future of Online Shopping Augmented Reality is taking the customer experience to the next level with eCom platform optimization…Praveen DhamaMay 1, 2023
Brand Protection Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital…Shradha AggarwalApril 28, 2023
Traffic Validation Know the Difference Series: Click Spamming and Click Injection Explained Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose…Labhit AgarwalApril 24, 2023
Traffic Validation The Blind Spot: Advertisers’ Limited Visibility into Contributing Publishers With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is…Anisha GuptaApril 13, 2023
Digital Commerce Insights BRAND SENTIMENT: Do You Know Who Is Saying What, Where & Why? Listen To Everything Said About Brands and Products Across social media eCom Platform Kuch toh…Anukriti JainApril 6, 2023
Digital Advertising Best Practices Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant Amidst The Cricket Fever? The Cricket Fever is Unstoppable! From IPL to the World Cup, the audience goes…Labhit AgarwalApril 4, 2023
Digital Commerce Insights Amazon Buy Box: 5 Ways to Win It Buy Box is the fiercely contested prized possession of sellers in the eCommerce arena. The…Praveen DhamaMarch 31, 2023
Digital Commerce Insights eCom Platform Marketing Service: “Everything Everywhere All At Once” Yes, you read it right. But we are not going to talk about an Oscar-winning…Anukriti JainMarch 28, 2023
Digital Commerce Insights Uncover New Opportunities: Fill the White Space in eCom Landscape The cursor blinking on a blank page is the writer's white space waiting for sweaty…Praveen DhamaMarch 24, 2023